One of the confusion many people have when they apply for AdSense is, how much traffic they need on their blogs to qualify for AdSense. I was prompted to write this article since some asked me this question just now. Since this is a question that I come across very often, I thought I would share my thoughts here for the benefit of everyone who are wondering about the traffic requirements for joining the AdSense program.
One of the common reasons that Google gives for rejecting the applications is, site doesn't comply with Google policies. Many people misunderstand this is all about traffic requirements. Read more about why Google reject applications with the reason site doesn't comply with Google policies.
If you go through the AdSense program policies, you will find no mention of the traffic requirements. Google is keen on the quality of traffic to the websites using their Ads, but they don't strictly look at the number of visitors or page views.
At the time of applying for AdSense application, you do not necessarily need any traffic. However, there should be a reasonable number of posts in your blog for Google to evaluate your site. There are no hard and fast rule on how many articles are required, but 20 to 25 articles are good to go.
In some countries, Google recommend the blogs should be at least 6 months old before it can participate in AdSense program.
Traffic Sources
Google is very keen the quality of traffic sources. If you are getting a lot of traffic from traffic exchange programs or you are purchasing paid traffic, there is a good chance that you will get invalid clicks from those sources. Google doesn't want their advertisers to be affected with such invalid clicks and would disable such AdSense accounts that receive invalid clicks. You are strongly discouraged from participating in any third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. Read this post from Google on this.
One of the common reasons that Google gives for rejecting the applications is, site doesn't comply with Google policies. Many people misunderstand this is all about traffic requirements. Read more about why Google reject applications with the reason site doesn't comply with Google policies.
How much traffic is required to apply for AdSense?
If you go through the AdSense program policies, you will find no mention of the traffic requirements. Google is keen on the quality of traffic to the websites using their Ads, but they don't strictly look at the number of visitors or page views.
At the time of applying for AdSense application, you do not necessarily need any traffic. However, there should be a reasonable number of posts in your blog for Google to evaluate your site. There are no hard and fast rule on how many articles are required, but 20 to 25 articles are good to go.
In some countries, Google recommend the blogs should be at least 6 months old before it can participate in AdSense program.
Traffic Sources
Google is very keen the quality of traffic sources. If you are getting a lot of traffic from traffic exchange programs or you are purchasing paid traffic, there is a good chance that you will get invalid clicks from those sources. Google doesn't want their advertisers to be affected with such invalid clicks and would disable such AdSense accounts that receive invalid clicks. You are strongly discouraged from participating in any third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. Read this post from Google on this.
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